Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement

Theories for influencer identification in complex networks

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the entire network, these influencers were observed to be able to shape the collective dynamics of large populations in different contexts. As such, the successful id...

Indole: An evolutionarily conserved influencer of behavior across kingdoms.

Indole is a key environmental cue that is used by many organisms. Based on its biochemistry, we suggest indole is used so universally, and by such different organisms, because it derives from the metabolism of tryptophan, a resource essential for many species yet rare in nature. These properties make it a valuable, environmental cue for resources almost universally important for promoting fitne...

Please be an Influencer? Contingency-Aware Influence Maximization

Most previous work on influence maximization in social networks assumes that the chosen influencers (or seed nodes) can be influenced with certainty (i.e., with no contingencies). In this paper, we focus on using influence maximization in public health domains for assisting low-resource communities, where contingencies are common. It is very difficult in these domains to ensure that the seed no...

Everyone's an influencer: quantifying influence on twitter bakshy,

Consumer Health ICT And The Patient In The Middle: Adopter And/Or Influencer?

ICT can play a vital role in facilitating quality care and support for people living with chronic illness. Recently, there has been a proliferation of ICT-enabled consumer health devices. These devices can enable individual patients more precise monitoring and control of chronic conditions, and can generate information and statistics for analysis by health professionals. The adoption of the ICT...